Get your brand in front of the people most likely to love it.

We match you with real customers based on how they actually spend, then get them to try you out and tell you honestly what they think.

BEYOND AWARENESS

Converting awareness into action

Awareness is one thing. Getting someone to change their habits, walk through your door for the first time, or pick up something unfamiliar off the shelf is a different challenge entirely. We solve the trial problem. We find the people already predisposed to love what you do, cover the cost of their first experience, and make sure you hear what they think.

Real-Time Insights

Targeting Customers, Not Discount Hunters

Most trial mechanics reward the wrong people. Voucher hunters. Discount seekers. People who'll try anything free and move on. We match on spending behaviour, not just demographics. That means the people trying your product are the ones already buying things like it, they just haven't found you yet, giving you better feedback and a better chance of a customer who sticks.

what you get

Data, Feedback, and Loyal Fans

A set of customers who've genuinely tried your product or visited your venue. Honest feedback collected before and after, surfaced in a clean dashboard. Real signals about what's working and what isn't, from your target audience. And often, someone who tries you and becomes a genuine fan.

How it works —

  1. STEP 1 —

    Tell us who you're looking for

    Give us a sense of your ideal customer e.g. age, tastes, lifestyle, spending habits. We'll cross-reference that with real Open Banking spending data to find your highest-potential matches. Not guesses. Real signals.

  2. STEP 2 —

    Set your drop

    Decide how many customers you want to reach and what you want them to try. If you have a physical venue, set the freebie value. If you're a challenger brand, set the supermarket and product freebie. We handle everything else, so no voucher codes and no redemption headaches.

  3. STEP 3 —

    We ask the questions you care about.

    Before and after every visit or purchase, we ask your customers 1-2 questions on your behalf. You set the questions. We collect the responses and surface them in a simple dashboard.

  4. STEP 4 —

    You get real feedback from real customers.

    Not a survey panel. Not incentivised reviews. Genuine responses from people who actually tried your product, chosen because they were likely to connect with it.

what kind of drops do we run? —

You have a physical venue.

We send matched customers through your door. You set the freebie value, such as a coffee, a meal or a side. We add a flat fee per customer who buys something, to handle everything on our end. No codes, no faff, no vouchers to manage. Just people showing up.

You're a challenger brand on shelf.

We identify customers whose spending suggests they're ready for you and nudge them to find you in their nearest supermarket. They buy, they snap the receipt, we handle the refund and you get the feedback and a new, potentially lifelong customer.

You want to run a competition.

A low-cost way to reach a wider audience and build awareness around your brand. We'll help suggest a prize bundle of your products and then promote those prizes and your brand to our members who match your demographic.

Let's find your people

Tell us a bit about your brand and what you're trying to achieve. We'll take it from there.